SEM Blogs

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization (both on/off page) as well as through advertising (paid placements, contextual advertising, and paid inclusions).

Pay Per Click Basics

Pay Per Click Basics & Checklist PayPerClick or PPC is a way to advertise to a specific group of people who are searching for your information using keywords or a keyword phrase. It’s called Pay Per Click because you, as a business owner, only pay for the advertisement when someone clicks on it. The clicks …