How To Track your Tweets
Twitter has become not only a great site for connecting with people around the world, it’s become a favorite tool of internet marketers because:
- They can offer tidbits of valuable information to a huge audience.
- They can connect with prospects and customers on a personal level
- They can glean market and industry information from tweets
The trick is to know if your tweets are having a direct effect on your profits. The trick, is to track your tweets. Fortunately, because developers know how important Twitter is to marketers, they’ve developed several tools to track tweets. Here are just a few ways to track your tweets:
#1 A standard calendar and an analytics program. The most basic way to track tweets is to record when and what you tweet on a calendar. You can of course use a print calendar however, you can also track them on a calendar like Outlook or Google. Once a week, compare your tweets to your analytics data to see which tweets generated traffic. This way you can determine to a reasonable degree, which tweets make the biggest impact and what days or times of the day are more effective. You can also link to unique web pages in your tweets to make sure you’re evaluating the right information.
#2 Twistory – Puts your twitter feed into a calendar so you can see your twitter history. It essentially automates what you’re doing in #1.
#3 TweetEffect tracks what tweets gain followers for you and what tweets essentially cost you followers.
#4 Tweetie is an iPhone application that lets you track your tweets. You can view and respond to the tweets you follow, post your own tweets, and search for tweets by keyword just like you would from your computer only better because you can do it on the go.
#5 Twitoaster is a service that monitors twitter conversations. It works by simply aggregating the conversations and publishing relevant statistics.
#6 Viralheat. Viralheat is a paid service with membership levels based on your needs. Starting at $9.99 a month,“Viralheat allows you to monitor, analyze and glean insights at blazing speeds.”
#7 Of course there are dozens of other twitter tracking services including sites like TweetLater and HootSuite that let you schedule posts and track mentions and followers.
Finding the service or software that’s right for you may take a little trial and error. Of course, if you’re looking to simply track your tweets and the positive effect they have on your business, the five mentioned above are a good place to start.