Anatomy of An Ecover
A good eCover can also help generate an online brand. For example, if you publish a range of information products it can make sense to build up a range of similar eCovers so that readers start to recognize the format. If they buy one or your products and like what they get, they will then be more inclined to buy from you again and the consistent eCover design will help them to recognize your authorship.
For many sales pages several different sizes of eCovers are sometimes needed and it can pay to include a copy of an eCover graphic on the order processing page and on the download page itself to reduce.