Why Boosting Your Conversions Is Vital to Your Business Success
If you’re an internet marketer, then chances are you have a lot on your plate. Many internet marketers work alone, though some have a partner, and this means that they’re not only the CEO – they’re the accountant, the administrator, the marketing consultant, the salesperson, the technical adviser, and so on. You wear many hats. All of these hats take time, effort, planning and follow through, and it’s easy to lose sight of one simple fact:
The more conversions you have, the bigger your bottom line.
While you’re spending all of that time and effort on your content strategy, your social networking strategy, your traffic generation strategy, your advertising strategy and other marketing strategies, you could be reaching your profit goals with a little more attention to your sales page.
Imagine this. Imagine you have a sales page that converts at 4%. That’s a respectable conversion rate to be sure, and better than many sales pages. If you have a product that sells for $100 (we’ll keep the math easy here) then for every 1000 visitors you’re making…$4000.
Up that conversion rate to 6%, which may require nothing more than fine tuning your call to action, and you’re up to $6000. That’s $2000 for a few tweaks on your sales page that didn’t cost you any extra money to produce. Unlike a PPC ad campaign addition, a new eBook giveaway, an advertisement on a high trafficked website, and so on. This fine tuning your sales page didn’t cost you anything.
Of course if you can get your sales page to kick out a 10% conversion rate then….yeah, the math is looking pretty good now, right? Spending time fine tuning your sales page and boosting conversions will generate a higher rate of return than many other tactics and strategies.
The key to boosting conversions is testing and tracking – you have to know what your tweaking is doing. If you change your call to action, does it generate more sales or less? Split testing is the best way to determine the effectiveness of a change. One page you’re sending traffic to will be identical to the other page you’re sending traffic to with one exception: the thing you’re testing. And how you send traffic to them must be the same also; you want to isolate the variable being tested, so all other processes and content must be the same.
Of course it’s also important to set goals, know your audience and continue to do all of the things necessary to drive traffic to your sales pages. However, down the line when you’re looking to boost your business and wondering what you should do first, take a look at the conversion rate on your sales page. If it can be improved, you’d be a wise and savvy entrepreneur to focus your attention there. To your success!