Internet marketing experts tend to go back and forth on the effectiveness of banner advertising all the while entrepreneurs are making good money with this marketing tactic. And, it’s still a reliable way to make money on your website. Here are a few ideas on how to make money with banner advertising on your website.

#1 Sell ad space. One of the easiest ways to make money with banner advertising on your website is to sell ad space. The rates you charge will depend largely on the amount of traffic you have and the size of the space. Even if you do not have a tremendous amount of traffic just yet, it may make sense to place banner ads on your website so that when your traffic volume increases you don’t have to redesign your website to make room for ads, which brings us to the number two way to make money with banner advertising.

#2 Affiliate ads. If you plan on eventually selling ad space on your website you can make great use of the space with banner ads for affiliate products or services. You can join an affiliate network and sign up to represent relevant and complimentary companies on your website. The networks will provide the banner link code for you and all you have to do is put it into your website. You’ll make money every time someone clicks through from your ad to the affiliate company and makes a purchase.

#3 Join a banner network. A banner network is the third popular option to make money on your website with banner ads. They work by introducing a middleman, or middle woman, so to speak who inserts relevant banner ads on your website in a pre-designated space. They sell banner ads to advertisers and pay for displaying the ads on your website. You’re not getting paid per click or per sale but rather for space on your website and you don’t have to go through the hassle of selling ad space yourself, someone else does it for you.

With any banner advertising setup you’ll want to make sure the location of your banner advertisements is prominent enough that people will want to pay you to place their ad. You’ll also want to make sure they look good on your website, lined up and in proportion to each other. And you’ll want to make sure if you’re selling advertising space on your site that there’s an information link that’s easy to find. Continue to work to increase your website traffic and you can increase your advertising rates.

Banner advertisements are still a great way to promote a product or service and they’re an excellent way for website owners to make a profit.

Your website is the first impression your visitors have of you. Like a book cover, your website has about 20 or so seconds to capture their attention or they’ll click away. Great landing page design with the right eye-catching graphic design elements can pull your visitors into your site.

The elements of graphic design include:

• Shapes
• Lines
• Color
• Type
• Images
• Texture
• Balance

They all need to work together to create an overall appealing page. Balance for example would be offset if you have a
large image or logo in the upper right hand corner of your page and no graphics or design elements on the left hand side
of the page. They don’t have to be symmetrical to be balanced.

1. Each of the elements of graphic design can be integrated into your web design. For example, shapes, color, type or font and texture can all be used in the design of your logo. They can all be integrated into your header.

2. The focus of your website design should be to support your content, not to detract from it. Flash and other graphic images should always support your content.

3. Your Headline and call to action are actually design elements too. They will have color and type that will draw attention to them in a manner that appeals to your audience.

4. Your opt in box is another design element to pay attention to. Make sure your opt in box has a background color that makes the it noticeable. You want to draw your visitor’s eye to it.

5. Images and photos. Images and photos can really bring your website landing page to life. There are two keys to remember, the first is that your website must load quickly which means your image files need to be small around 30KB per image or less, while still retaining medium to high quality.

6. The second key is that the image has to have a purpose. Is it there to evoke emotion? Is it there to demonstrate how to use a product? What is the purpose of the photo or image? For example, you may want to put your own picture on your landing page to help people relate to you and to build your brand.

7. Use design elements to help brand your business and to draw readers into your site like a good book cover will draw a reader to flip the book over and read the back cover. Your website design alone won’t usually sell products or services but it will motivate your visitors to read your content and that’s the first step to lasting success and a powerful landing page design.

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