Internet marketing experts tend to go back and forth on the effectiveness of banner advertising all the while entrepreneurs are making good money with this marketing tactic. And, it’s still a reliable way to make money on your website. Here are a few ideas on how to make money with banner advertising on your website.

#1 Sell ad space. One of the easiest ways to make money with banner advertising on your website is to sell ad space. The rates you charge will depend largely on the amount of traffic you have and the size of the space. Even if you do not have a tremendous amount of traffic just yet, it may make sense to place banner ads on your website so that when your traffic volume increases you don’t have to redesign your website to make room for ads, which brings us to the number two way to make money with banner advertising.

#2 Affiliate ads. If you plan on eventually selling ad space on your website you can make great use of the space with banner ads for affiliate products or services. You can join an affiliate network and sign up to represent relevant and complimentary companies on your website. The networks will provide the banner link code for you and all you have to do is put it into your website. You’ll make money every time someone clicks through from your ad to the affiliate company and makes a purchase.

#3 Join a banner network. A banner network is the third popular option to make money on your website with banner ads. They work by introducing a middleman, or middle woman, so to speak who inserts relevant banner ads on your website in a pre-designated space. They sell banner ads to advertisers and pay for displaying the ads on your website. You’re not getting paid per click or per sale but rather for space on your website and you don’t have to go through the hassle of selling ad space yourself, someone else does it for you.

With any banner advertising setup you’ll want to make sure the location of your banner advertisements is prominent enough that people will want to pay you to place their ad. You’ll also want to make sure they look good on your website, lined up and in proportion to each other. And you’ll want to make sure if you’re selling advertising space on your site that there’s an information link that’s easy to find. Continue to work to increase your website traffic and you can increase your advertising rates.

Banner advertisements are still a great way to promote a product or service and they’re an excellent way for website owners to make a profit.

PayPerClick or PPC is a way to advertise to a specific group of people who are searching for your information using keywords or a keyword phrase. It’s called Pay Per Click because you, as a business owner, only pay for the advertisement when someone clicks on it.

The clicks are good because they’re clicking on your URL and heading on over to your website where you can close the sale and make a profit.

There are different PPC programs through various search engines and companies however the most popular PPC service is Google AdWords.

It’s free to participate in AdWords however, before you head over to Google to sign up there are a few questions you’ll want to answer including:

1. How many people are looking for your products or services? Keyword tools will help you find this information and it’s key to creating an effective PPC campaign.

2. How much will your click’s cost? Google’s traffic estimator will tell you how much it’ll cost you each time someone clicks on your ad. This is important because you can quickly spend thousands of dollars and if that’s not in your budget you need to design your campaign carefully.

3. Who are your competitors? Using Google, search for your keywords and pay attention to the ads that pop up in the right hand column of your search results. These are your competition. Study them carefully. Scan through the first couple of pages. When you see an ad that’s a repeat, you’ve gone through your competition. If there are more than 50 ads, you may want to reconsider a PPC campaign with those keywords.

Setting Up Your First Ad

Once you’ve determined the keywords you want to include in your ad, it’s time to write your first PPC ad. AdWords has a strict character limit. You get 25 keywords for your headline, 35 each for the next two lines of text, and then your URL. This means it’s time to get creative. You want a headline that captures attention and hopefully promises a benefit and then two sentences that inspire curiosity, evoke emotion, and motivate clicks through to your website.

Each PPC ad you create will be optimized for keywords and should thus send readers to a relevant web page. If, for example, you have a PPC ad selling a dog training eBook and people who click through land on a page that sells dog care information you’re not going to have the same conversion rate as if you sent them directly to a sales page for that dog training eBook.

Once your ad is written, the rest is easy. Simply log onto or create your Google AdWords account and follow the steps. Set your budget low, you can always adjust it, create your ad, enter your billing information and you’re good to go. Oh, one final thing. Track the success of your PPC ads. You can fine tune them for optimal results, delete them and start over or add to your campaign.

Twitter has become not only a great site for connecting with people around the world, it’s become a favorite tool of internet marketers because:

• They can offer tidbits of valuable information to a huge audience.
• They can connect with prospects and customers on a personal level
• They can glean market and industry information from tweets

The trick is to know if your tweets are having a direct effect on your profits. The trick, is to track your tweets. Fortunately, because developers know how important Twitter is to marketers, they’ve developed several tools to track tweets. Here are just a few ways to track your tweets:

#1 A standard calendar and an analytics program. The most basic way to track tweets is to record when and what you tweet on a calendar. You can of course use a print calendar however, you can also track them on a calendar like Outlook or Google. Once a week, compare your tweets to your analytics data to see which tweets generated traffic. This way you can determine to a reasonable degree, which tweets make the biggest impact and what days or times of the day are more effective. You can also link to unique web pages in your tweets to make sure you’re evaluating the right information.

#2 Twistory – Puts your twitter feed into a calendar so you can see your twitter history. It essentially automates what you’re doing in #1.

#3 TweetEffect tracks what tweets gain followers for you and what tweets essentially cost you followers.

#4 Tweetie is an iPhone application that lets you track your tweets. You can view and respond to the tweets you follow, post your own tweets, and search for tweets by keyword just like you would from your computer only better because you can do it on the go.

#5 Twitoaster is a service that monitors twitter conversations. It works by simply aggregating the conversations and publishing relevant statistics.

#6 Viralheat. Viralheat is a paid service with membership levels based on your needs. Starting at $9.99 a month,“Viralheat allows you to monitor, analyze and glean insights at blazing speeds.”

#7 Of course there are dozens of other twitter tracking services including sites like TweetLater and HootSuite that let you schedule posts and track mentions and followers.

Finding the service or software that’s right for you may take a little trial and error. Of course, if you’re looking to simply track your tweets and the positive effect they have on your business, the five mentioned above are a good place to start.

Your website is the first impression your visitors have of you. Like a book cover, your website has about 20 or so seconds to capture their attention or they’ll click away. Great landing page design with the right eye-catching graphic design elements can pull your visitors into your site.

The elements of graphic design include:

• Shapes
• Lines
• Color
• Type
• Images
• Texture
• Balance

They all need to work together to create an overall appealing page. Balance for example would be offset if you have a
large image or logo in the upper right hand corner of your page and no graphics or design elements on the left hand side
of the page. They don’t have to be symmetrical to be balanced.

1. Each of the elements of graphic design can be integrated into your web design. For example, shapes, color, type or font and texture can all be used in the design of your logo. They can all be integrated into your header.

2. The focus of your website design should be to support your content, not to detract from it. Flash and other graphic images should always support your content.

3. Your Headline and call to action are actually design elements too. They will have color and type that will draw attention to them in a manner that appeals to your audience.

4. Your opt in box is another design element to pay attention to. Make sure your opt in box has a background color that makes the it noticeable. You want to draw your visitor’s eye to it.

5. Images and photos. Images and photos can really bring your website landing page to life. There are two keys to remember, the first is that your website must load quickly which means your image files need to be small around 30KB per image or less, while still retaining medium to high quality.

6. The second key is that the image has to have a purpose. Is it there to evoke emotion? Is it there to demonstrate how to use a product? What is the purpose of the photo or image? For example, you may want to put your own picture on your landing page to help people relate to you and to build your brand.

7. Use design elements to help brand your business and to draw readers into your site like a good book cover will draw a reader to flip the book over and read the back cover. Your website design alone won’t usually sell products or services but it will motivate your visitors to read your content and that’s the first step to lasting success and a powerful landing page design.

Visit our portfolio for some ideas. Click Here!

So you have a list of subscribers and now it’s time to launch your newsletter. Your goal…to make money, right? How do you accomplish that with a newsletter? Here are five ways to create a moneymaking newsletter.

1. Sell ad space. In addition to selling advertisement space on your website, you can sell ad space on your newsletter. In fact, if you have a high circulation, lots of subscribers, then many businesses will likely be more interested in buying ad space in your newsletter than on your website.

Why? Because they can match their ad to fit your content rather than placing a banner ad on a site and hoping for the best. If, for example, you’re featuring a newsletter with the top 25 best hotels for dogs, then hotels for dogs can buy ad space in that newsletter and find the perfect audience.

2. Fill in the gaps in ad space with your own affiliate ads. Even if you’re not an affiliate marketer by trade, you can promote a few relevant products and fill your empty ad space with affiliate ads. This way you have the opportunity to earn a commission on a sale until someone purchases that ad space.

3. Speaking of affiliate marketing, your newsletter is a great place to write product or service reviews for companies you promote. And of course inserting a few carefully placed affiliate links will earn click-throughs and commissions.

4. Promote and sell your own products. Tread lightly here. You can use your newsletter to promote your own products or services; however, the general rule of thumb for newsletter content is 80% informative content and 20% promotion. If your newsletter looks like a walking billboard, it’s going to turn off readers and subscribers.

5. Increase your subscribers. The more subscribers you have, the more money you’ll be able to make from your newsletter. Each of the above methods works better with more subscribers. Advertisers will pay top dollar to gain a placement in a newsletter that reaches thousands of people in their target audience.

You’ll get more money in commissions on those affiliate ads and click-throughs, and of course when you do promote your own products and services, you’ll be marketing to a larger audience.

When creating your moneymaking newsletter, there are a few things to keep in mind. The first is to make sure you’re sending out a quality, informative, and hopefully entertaining newsletter that people look forward to, open, read and forward to friends and associates.

It’s also important to choose an editorial schedule and stick to it. If you say you’re going to publish weekly, then that is what you need to do. This means it’s important to be realistic about your time before you commit.

Finally, do what you can to test and track open rates. For whatever reason, your audience may be much more inclined to open your newsletter at 9:00 on a Monday morning than they are at 9:30 on a Wednesday morning. This information is important to know.

Creating a moneymaking newsletter isn’t difficult, but like anything that’s worthwhile, it takes careful planning, dedication and the willingness to adapt and grow when circumstances require it. To your success!