Anatomy of An Ecover
Click on Image or Visit Example PageAn eCover is an image or set of images or graphics that are designed to look like a physical book, a physical CD or DVD case or a physical report. They are used to add impact to the sales pages of download-able information products.
A good eCover can increase the conversion rate of a sales page because it helps give the impression that the product is more substantial. This applies even though in nearly all cases the purchaser knows in advance that they are buying a download.
A good eCover can also help generate an online brand. For example, if you publish a range of information products it can make sense to build up a range of similar eCovers so that readers start to recognize the format. If they buy one or your products and like what they get, they will then be more inclined to buy from you again and the consistent eCover design will help them to recognize your authorship.
Shape Examples:
For many sales pages several different sizes of eCovers are sometimes needed and it can pay to include a copy of an eCover graphic on the order processing page and on the download page itself to reduce.
NOTE: The above examples are not limiting. Just about any style or type of shapes for product and services can be created. In addition any shape or shapes can be combined to for a product package.